Jack creates graphic representation of data, concepts, processes or value propositions. These infographics are used in print, presentations, web and more.
Before starting, Jack interviews the SME to understand the main objective as well as the subtle details that need to be expressed.
Here are a few random infographics recently created.
Jack joined with the Sapient Razorfish (Chicago agency) design team as a UI designer to redesign the Cat web site. It was a massive effort that included 8 UI and UX designers, strategists, CDs, etc. with the goals of lead generation, ecommerce, customer support and brand extension.
Jack led the navigation redesign which included using a hamburger menu (tested well in usability) and mega fly-out menus to direct user to a specific page.
Jack also contributed on the responsive design for the PDP, Class, Hub and other prominent pages. He built the cloud-based atomic symbol library for use throughout the project by designers and developers.
Bold, dramatic imagery, colors and typography helped make this design project a success for the client and fun to design.
Safe Families helps provide for families in crisis by coupling them with stable families to establish support, child-care and encouragement.
Safe Families needed a printed brochure that would capture their passion and cast their vision for supporters.
Jack envisioned the creation of a "Lookbook" to be repurposed for annual report, fundraisers, etc. and created initial draft of all content (all financial content shown is currently placeholder).
· Dramatic custom photography and bold colors highlights the dramatic mission of Safe Families.
· Clean, simple design keeps the message easy-to-understand.
· Elegant charts and map simplifies the financial story while increasing intrigue.
Jack redesigned this responsive marketing web site that plays a pivotal and strategic role in generating leads and converting business opportunities for a Fortune 500 financial corporation. The site provides highly relevant on-demand content for prospective college students while encouraging visitors to start a conversation about college loans.
Jack performed both the UX and Visual Design role.
· Site is fully responsive for handset, tablet and browser-optimized viewing.
· Custom icons link to embedded tools with strategic placement of appropriate calls-to-action.
· Jack partnered with the SEO expert to take full advantage of optimization tactics.
· Jack partnered with an Accessibility expert to ensure site’s Level AA Accessibility.
· User Interface specifications were provided to development.
· The marketing web site and account center redesign won the 2016 CIO 100 Design Award for Strategic Excellence
This Fortune 500 financial company needed to redesign this loan application portal to reach a larger audience, make site more user-friendly, and resolve barriers to conversion. Improved conversion was critical to business objectives and had significant financial implications.
Contemporary Responsive Web Design with Improved UX
Jack started as the visual designer and moved into a joint UX/VD role for this responsive web application. Over 100 screens were designed in handset, tablet and full browser display.
Usability Testing helped Jack to refine labels and better understand the customer’s perception of soft and hard credit pulls. Market research provided insight into the large volume of applicants that are “self-help” versus “call-to-complete” users. Thus, features were implemented that allowed for self-resolution of conflicts, uploading of supporting documentation, etc.
Jack designed 18 custom icons and led the implementation of SVG assets instead of multiple resolutions of PNG files to simplify maintenance, improve resolution and expedite download… a first for this organization.
“Check Your Rate” feature drew more users into the funnel. Dramatically improved flow led to a 33% increase in completed applications which has far exceeded customer expectations.
Jack has designed for print for use in…
- promotions: hand-outs, posters
- brand guidelines and other business needs
A Fortune 500 financial corporation needed to completely overhaul their Android app using contemporary Material Design style and patterns.
Jack led the UX and visual design team for well over a year that included designing new features and envisioning enhancements. Additionally, Jack co-led the revisions of the Material Design styleguide. Jack’s Android designs typically influenced iOS redesign as well.
The redesigned app resulted in increased app usage and improved Play Store ratings.
As a Senior Designer, Jack was responsible for ongoing and future enhancements to the T-Mobile Tuesdays app. Several highlights include,
• Design of micro-animations and fluid movement between frames and elements
• Enhanced design themes for promotional events that include custom illustrations and animated headers
• Creation of dynamic Facebook Canvas and Carousel ads and banners for Snapchat and Instagram
• Thorough audit of existing app with recommendations to help move app from responsive-web to native-app experience.
Jack also participated in brainstorming and proposals including,
• next generation of T-Mobile Tuesday app;
• “tentpole” events which include social media buzz, other media promotion and app integration.
A multi-location medical center needed a fully responsive web site with dynamic content displaying doctors, locations, job, events, etc.
Jack provided the UX and visual design in this flagship web presence. Part of this project was an evolution of the client's brand.
Jack was also the overall project manager and delivered this project on behalf of Technotribe Communications.
A recent child education start-up needed to evolve their brand and completely redesign their app. The new app was being created in ReactNative which would use one codebase for iOS, Android, handset and tablet.
Through a thorough interview process, Jack identified the value propositions and brand values for ReadAskChat which led both the logo and app design.
Jack provided four initial logo designs based upon the brand value proposition. After client input, Jack arrived at final logo design. The App Store/Play Store Icon further extended the brand. Jack created the Brand Styleguide to communicate the brand values, colors, fonts, logo usage, etc. to guide future marketing initiatives.
Key frames were designed, then tested with prospective users. UI interactions were refined based upon usability testing.
Native ecommerce integration allows for in-app purchases. Jack envisioned the “progressive onboarding” that provides minimal upfront direction for new users but provides additional direction as user continues.
UI specifications were designed to accommodate unique iOS and Android styles.
A medical portal needed to display complex content in a fully responsive web site and eventually a downloadable application (iOS/Android). After wireframing, Jack designed a simple, intuitive interface that used on-demand content such as slide-downs and overlays. Jack's contribution was UX and visual designer on behalf of Technotribe Communications.
A Fortune 500 financial corporation needed a redesign of their complex, yet high-profile Balance Transfer app. Before starting, Jack performed analysis on current app analytics, interviewed key stakeholders, researched competitors features and current customer feedback.
Jack created the wireframes and high fidelity prototype in Axure that was used in initial review and refinement, then wrote the user stories used in usability testing.
Insights from usability testing provided impactful insights as users were less focused on seeing projected savings and more focused on the rate and fees. An innovative idea of using a soft-credit pull to import creditors was well-received and planned for a future phase. Additional changes were made in Axure and validated through a second round of usability testing.
Jack led a design team to finalize all 72 frames for Android handset and tablet using contemporary Material Design standards. Additionally, all icons and onboarding graphics were provided in mdpi, hdpi, xhdpi, xxhdpi, xxxhdpi and svg (icon font is being implemented in the near future).
Development was performed in an agile environment. Jack provided UI specifications and participated in user story grooming.
Jack performed this work while employed with Cognizant.
The client was launching an international Paid Search campaign focused on learning English in Chicago. Jack designed a landing page that conveyed the adventure of traveling to the US and meeting other international students while studying at Kendall College. Additional on-demand content was made available via lightbox overlays and iconic Chicago imagery shown via a slideshow. Users were automatically sent to the appropriate language version based upon their country.
Jack provided design and project management for this (as well as numerous other landing pages/microsites for this client) while working for Technotribe Communications.
Client was looking to maximize their segmented contact list to generate new leads.
Jack designed three responsive emails and corresponding landing pages. Each was designed with four potential challenges the recipient might be facing (and was a core-competency of the client). Based upon the challenge selected, the corresponding panel on the landing page would dynamically display.
Campaign was conceptualized, designed and project managed by Jack on behalf of Technotribe Communications.
Brightside’s existing web site looked professional but lacked the personal and playful appearance of a child care facility. While taking cues from the existing brand, Jack evolved the Brightside brand that emulated the new Value Proposition that we helped define.
To make it as easy as possible to find the nearest Brightside location, Jack designed a zip code locator and dynamic maps using the Google Maps API.
A smaller mobile version of key pages of the site was designed. A Paid Search campaign involved designing specialized landing pages, creating KPI reports and analytics and more.
Jack provided both design and project management expertise.
A marriage enrichment workshop called “Marriage Matters” was being offered locally. In previous offerings, the client had no problem getting women to come to the workshop but men dragged their feet. Thus, Jack envisioned, wrote and designed a series of male-focused ads to engage the male audience and encourage them to attend. Promotional ads were used online, in posters, flyers and speaker support.
Other promotional logos and theme graphics for various events are also shown.
Client publishes three monthly magazines to both print and web. Web sites had robust content but cumbersome to use and very difficult to find content.
Jack's new site design allows for a completely dynamic site that displays relevant content. Users can now drill down into content in multiple ways: by author, publication, category or content type while other related content is suggested to them. Streamlined design simplified the interface.
The new UX had dramatic results on user engagement:
· Bounce rate decreased: 26%
· Pages per visit: +39%
· Avg page duration: +221%
Also as part of the redesign project, we helped to streamline the workflow process and implemented enterprise-level software, Woodwing Content Station, that manages all production and processes. Now, through one system, one Article could be pushed out to multiple outputs such as print (InDesign), web (Drupal), or social media in any of their publications. This solved a client business issue while allowing them to become more efficient in production.
Jack redesigned the Kendall College web site using the school's new branding. The existing 300+ page site was very text heavy with a lot of duplicate content, making it necessary to reorganize and remove redundant content based on data drawn from site analytics.