A Fortune 500 financial corporation needed a redesign of their complex, yet high-profile Balance Transfer app. Before starting, Jack performed analysis on current app analytics, interviewed key stakeholders, researched competitors features and current customer feedback.
Jack created the wireframes and high fidelity prototype in Axure that was used in initial review and refinement, then wrote the user stories used in usability testing.
Insights from usability testing provided impactful insights as users were less focused on seeing projected savings and more focused on the rate and fees. An innovative idea of using a soft-credit pull to import creditors was well-received and planned for a future phase. Additional changes were made in Axure and validated through a second round of usability testing.
Jack led a design team to finalize all 72 frames for Android handset and tablet using contemporary Material Design standards. Additionally, all icons and onboarding graphics were provided in mdpi, hdpi, xhdpi, xxhdpi, xxxhdpi and svg (icon font is being implemented in the near future).
Development was performed in an agile environment. Jack provided UI specifications and participated in user story grooming.
Jack performed this work while employed with Cognizant.