A recent child education start-up needed to evolve their brand and completely redesign their app. The new app was being created in ReactNative which would use one codebase for iOS, Android, handset and tablet.
Through a thorough interview process, Jack identified the value propositions and brand values for ReadAskChat which led both the logo and app design.
Jack provided four initial logo designs based upon the brand value proposition. After client input, Jack arrived at final logo design. The App Store/Play Store Icon further extended the brand. Jack created the Brand Styleguide to communicate the brand values, colors, fonts, logo usage, etc. to guide future marketing initiatives.
Key frames were designed, then tested with prospective users. UI interactions were refined based upon usability testing.
Native ecommerce integration allows for in-app purchases. Jack envisioned the “progressive onboarding” that provides minimal upfront direction for new users but provides additional direction as user continues.
UI specifications were designed to accommodate unique iOS and Android styles.