Brightside’s existing web site looked professional but lacked the personal and playful appearance of a child care facility. While taking cues from the existing brand, Jack evolved the Brightside brand that emulated the new Value Proposition that we helped define.
To make it as easy as possible to find the nearest Brightside location, Jack designed a zip code locator and dynamic maps using the Google Maps API.
A smaller mobile version of key pages of the site was designed. A Paid Search campaign involved designing specialized landing pages, creating KPI reports and analytics and more.
Jack provided both design and project management expertise.