Jack joined with the Sapient Razorfish (Chicago agency) design team as a UI designer to redesign the Cat web site. It was a massive effort that included 8 UI and UX designers, strategists, CDs, etc. with the goals of lead generation, ecommerce, customer support and brand extension.
Jack led the navigation redesign which included using a hamburger menu (tested well in usability) and mega fly-out menus to direct user to a specific page.
Jack also contributed on the responsive design for the PDP, Class, Hub and other prominent pages. He built the cloud-based atomic symbol library for use throughout the project by designers and developers.
Bold, dramatic imagery, colors and typography helped make this design project a success for the client and fun to design.