Jack redesigned this responsive marketing web site that plays a pivotal and strategic role in generating leads and converting business opportunities for a Fortune 500 financial corporation. The site provides highly relevant on-demand content for prospective college students while encouraging visitors to start a conversation about college loans.
Jack performed both the UX and Visual Design role.
· Site is fully responsive for handset, tablet and browser-optimized viewing.
· Custom icons link to embedded tools with strategic placement of appropriate calls-to-action.
· Jack partnered with the SEO expert to take full advantage of optimization tactics.
· Jack partnered with an Accessibility expert to ensure site’s Level AA Accessibility.
· User Interface specifications were provided to development.
· The marketing web site and account center redesign won the 2016 CIO 100 Design Award for Strategic Excellence